CONSULTATION
Consider Using an Agent: While it’s not obligatory, most people enlist the services of a real estate agent for several reasons:
Pricing Expertise: Determining the right price is a nuanced skill. A slight price adjustment can yield significant returns.
Skilled Negotiation: Negotiating can be daunting; an agent can fearlessly negotiate on your behalf.
Effective Marketing: To attract the most buyers, agents use various marketing channels. Statistics show that 82% of real estate sales result from agent contacts.
Saves Time and Effort: Dealing with showings and paperwork can be cumbersome and time-consuming. An agent streamlines the process, allowing you to focus on other aspects of your life.
PRICE RIGHT
Optimal Pricing: Setting the right price for your home is challenging. Agents excel in this skill, leveraging their market knowledge and experience to determine the ideal listing price.
Strategic Thinking: They consider local and national market data, similar home sales, and your unique needs to set the perfect price.
Maximizing Exposure: The right price attracts more potential buyers, leading to more showings, offers, and ultimately, a higher sale price.
PREPARE TO AMAZE
Presentation Matters: The condition of your home is a crucial factor influencing its sale.
Visual Appeal: Buyers often can’t envision a home’s potential. Your home’s current condition significantly impacts their perception.
Quick Improvements: Enhance your home’s appeal with these steps:
- Thorough Cleaning
- Decluttering
- Minor Repairs
- Consider Staging (49% faster sales and 7-11% higher prices)
Incremental Progress: You don’t need to tackle everything at once; break it down into manageable tasks.
MAX EXPOSURE
Broad Marketing: To attract potential buyers, extensive marketing efforts are crucial.
Multiple Channels: Effective marketing extends beyond a yard sign and includes:
- MLS Listings
- Cinematic Video Tours
- Online Exposure (Realtor.ca, gvrealestate.info, juwai.com)
- Proactive Prospecting
- 24-Hour Online Ads (Craigslist, Kijiji, used.ca, spacelist, costar)
- Print Marketing
- Social Media (Facebook, LinkedIn, YouTube & Instagram )
Stand Out: Utilizing these channels position your property ahead of the competition.
SHOW IT OFF
Impress Prospective Buyers: As interest in your home grows, show it off effectively.
Seller’s Absence: Buyers prefer to explore freely, so it’s best to leave during showings.
Create an Inviting Atmosphere: Enhance your home’s appeal by adjusting temperature, lighting, and accessibility.
Provide Information: Leave out helpful details like brochures, floor plans, and contact information.
Flexibility: Be accommodating to prospective buyers’ schedules.
NEGOTIATE
The Art of Negotiation: Once offers start coming in, it’s time to negotiate.
Conversations Matter: Low offers and conditions are common and should be viewed as a starting point for negotiation.
Counter-Offer: Keep the momentum going by responding with a counter-offer.
Look Beyond Price: Negotiation includes price, conditions, and assets within the home.
CALCULATE
Closing Costs: When the deal is done, it’s essential to calculate your net proceeds.
Legal Fees: Sellers typically pay around $1,000 for legal services.
Mortgage Fees: Check with your lender for potential discharge fees.
Adjustments: Utility and tax adjustments are common and will be handled by your lawyer.
Moving Costs: Budget for moving expenses, including gas, rental vehicles, and supplies.